These days, while everybody’s busy summarizing the past decade, I want instead to presents my predictions for next year and the second half of the next decade.  Even though my predictions about Astrophysics and modern poetry will likely be as accurate, I will limit myself to 3 predictions in the field of Revenue Assurance.

2010

1.       RA continues as RA, but expands to additional areas (margin, collection, etc.)

2.       Quantifying leakages and Justifying the benefits of proactive and preventive  RA become more and more important. As a result SPs look for industry body guidance and best practices

3.       No revolutions; just calm evolution in the field of RA discipline

2015-2019

1.       Telcos continue their struggle not to become dumb pipes, not always successfully. As part of the struggle, many new business models emerge (and sink), requiring agile RA to cope.

2.       Other industries (e.g., utilities) improve their metering capabilities and offer richer plans to their customers, leading to evident leakages and the adoption of RA practices

3.       RA becomes an established discipline, with formal education and certification (think of chartered accounting).

Of course you are most welcome to have a good laugh at next year and end of decade and point out how wrong I was. But meanwhile … have a great 2010 and even greater decade in every possible aspect.

Gadi